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Five years on from Covid, has the industry changed for the better?
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"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus.
Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?
In this episode, the campaign team will answer the question if adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI and the impact that new ways of working has had on young people.
Hosted by Campaign tech editor Lucy Shelley, the episode includes editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.
Further reading:
Five years after Covid, live events are thriving – what’s fuelling the resurgence?
Will return-to-office mandates push back inclusion?
When will adland go back to five days in office?
WPP employees push back on return-to-office policy with petition
A year that has changed the ad industry for the better
The coronavirus crisis: countdown to the fastest advertising downturn in history
Read Campaign's May 2020 issue in full
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