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Do agency leaders use culture as a form of control?
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In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment.
In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist.
Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve.
Further reading:
One in six agencies increased number of office days in 2023
Is hybrid working killing creativity?
Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Omnicom’s John Wren on the future of work, the business and succession plans
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