The Surgeon General just confirmed what the alcohol-free movement has known for years: alcohol causes cancer, especially breast cancer in women. So why are wellness events, yoga studios, and healing retreats still serving it?

In this episode, I'm sharing my experience hosting a Plant Magic Elixir Bar at the Eudemonia Health & Wellness Summit alongside Andrew Huberman, Mark Hyman, Rich Roll, and other wellness leaders. After five years in the alcohol-free beverage industry, I'm witnessing a massive cultural shift—and the cognitive dissonance we need to address.

This isn't just about mocktails. This is about adaptogenic cocktails, nootropic elixirs, and plant medicine beverages that actually support your wellbeing. Brands like Curious Elixirs, All the Bitter, and Domo are creating sophisticated alternatives with adaptogens and immunity-boosting ingredients that elevate your experience rather than deplete it.

In This Episode:

• Why the sober curious movement is exploding right now
• The Surgeon General's alcohol and cancer warning explained
• What adaptogens and nootropics actually do for your body
• How to find quality alcohol-free options that aren't just "virgin cocktails"
• The disconnect between wellness culture and alcohol normalization
• My vision for alcohol-free bars and conscious celebration spaces
• Why yoga classes and healing ceremonies should stop serving alcohol
• How shadow work and nervous system healing shift what you crave
• The connection between conscious consumption and embodiment
• Real stories from serving adaptogenic drinks to wellness leaders

Featured Brands & Collaborations:

• Curious Elixirs (organic, adaptogenic mocktails)
• All the Bitter (craft non-alcoholic bitters)
• Domo (functional beverages)
• Plant Magic (Anahata's plant-based bottle shop)
• Ama Restaurant in DC

Whether you're fully sober, sober curious, questioning your relationship with alcohol, or just want healthier celebration options—this episode will shift how you think about drinking culture, wellness spaces, and what conscious living really means.

The bigger truth? You can't just think your way into a new life. You have to live into it. That means examining not just what you consume, but why you were consuming it in the first place.

Join us NEXT YEAR at The Eudemonia Health & Wellness Summit

Connect: @jessafrances @thecaimcircle | @untoxicatedworld

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Website: www.thecaimcirlce.com
Instagram: @jessafrances @untoxicated.world

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