Financial institutions are looking to deepfake detection solutions in their fight against the growing threat of generative AI-driven fraud.

The growing deepfake detection market is expected to be a $15.7 billion industry by 2026, according to consultancy firm Deloitte.

AI voice fraud detection startup Herd Security is one tech provider that banks are channeling to reduce targeted attacks against their organizations and clients, Brandon Min, co-founder and chief executive of Herd Security, tells Bank Automation News on this episode of the “The Buzz” podcast.

Herd Security, launched in 2023 by Min and his co-founder and chief technology officer Greg Bates, "can detect the presence of AI on any live call or previous audio-based recording with less than 10 seconds of audio,” Min says.

Herd Security will demonstrate its technology at Bank Automation Summit 2025 in Nashville, Tenn., on Monday, March 3.

Listen to this episode of “The Buzz” podcast as Min discusses how banks can layer in deepfake detection tools to reduce fraud.