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Introducing The Good Collective: An Exclusive Brand for INFRA Members
Manage episode 516153912 series 3467497
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This episode is brought to you by Edna’s Non-Alcoholic Cocktails.
In this episode, we dive into INFRA’s latest private label initiative—The Good Collective—a bold new wellness brand created exclusively for our independent retailer community. Hear from INFRA President & CEO Pat Sheridan and Wellness Strategist Sarah Super about the why behind the brand, the importance of differentiation in a competitive market, and how this strategic focus on wellness products is designed to help INFRA Members thrive.
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