What does it mean to build an authentic business?

If a business is made of people, how could they contribute from their authentic, original selves?

What kinds of stories can the leaders tell themselves - and to the people in their organization - to build a culture of authenticity?

What if the key to transforming your company culture lies in the stories you tell?

In this episode of "The Business Philosopher Within You," host Bhavesh Naik sits down with Carrie Klewin Lawrence, a renowned stage director and strategic storytelling expert, to explore the profound impact of storytelling on both personal and corporate development.

Some of the topics they covered were:

• How storytelling can serve as a tool for personal and corporate growth and impact audience connection.

• The ways in which authentic storytelling builds trust and loyalty, emphasizing the importance of transparency for brands.

• How personal discovery storytelling leads to self-awareness and change, playing a role in overcoming imposter syndrome.

• The key elements of the Hero's Journey and Dan Harmon's Story Circle that make them effective storytelling frameworks.

• How leadership can influence corporate narratives, nurturing company culture and core values, through storytelling.

• The significance of corporate origin stories and their effect on internal and external perceptions of a company.

• The importance of evolving brand storytelling, with lessons learned from examples like the Barbie movie.

• The enduring importance of human connection in storytelling, especially in the age of AI, and the enhancement provided by face-to-face interactions.

• How identifying and overcoming antagonists contributes to personal and professional storytelling.

• The risks of not actively telling your story and the importance of ensuring control over your own narrative.

Tune in to uncover how you can harness the power of storytelling to reshape your business and personal life.

Index of Contents:

00:00:00 - Highlights

00:02:27 - Introduction

00:03:41 - Carrie Klewin Lawrence's Origin Story

00:08:25 - The Art of Personal Discovery Storytelling

00:13:51 - The Hero's Journey and Story Circle00:19:57 Identifying Antagonists and Overcoming Challenges

00:24:01 - Storytelling in Branding and Sales

00:29:51 - Corporate Culture and Storytelling

00:36:34 - If Corporations are People, What's Their Story?

00:40:01 - The Role of Leadership in Corporate Storytelling

00:49:32 - Authenticity and Evolution in Brand Storytelling

00:58:02 - The Future of Storytelling in the Age of AI

01:01:22 - Conclusion and Final Thoughts

01:03:49 - Behind Scenes Self-Analysis: What It's Like to be on the Podcast

~~~Music by Yrii Semchyshyn (Thank You!): https://www.patreon.com/yuriisemchyshyn~~~

Show Notes and Deep Dive:https://www.awayre.com/origin-story-authentic-storytelling-company-culture/