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86: Solving Exercise Physiology's Identity Crisis

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Manage episode 520028308 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.

5 things you'll learn in this episode:

  • Why Exercise Physiologists struggle with public recognition and a clear professional identity.
  • How goal dilution weakens the perception of Exercise Physiology for clients, referrers, and allied health partners.
  • Why defining what you don't do creates stronger positioning and clearer boundaries in a crowded industry.
  • How choosing a niche and sticking to it leads to greater credibility, referrals, and brand differentiation.
  • How EPs can shift from the red ocean of competition to the blue ocean of being in a category of one.
  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 520028308 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.

5 things you'll learn in this episode:

  • Why Exercise Physiologists struggle with public recognition and a clear professional identity.
  • How goal dilution weakens the perception of Exercise Physiology for clients, referrers, and allied health partners.
  • Why defining what you don't do creates stronger positioning and clearer boundaries in a crowded industry.
  • How choosing a niche and sticking to it leads to greater credibility, referrals, and brand differentiation.
  • How EPs can shift from the red ocean of competition to the blue ocean of being in a category of one.
  continue reading

89 episodes

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