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56: Increase profit without more members by tracking APM.

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Manage episode 448375663 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

  1. Why revenue alone is a misleading metric for fitness business success.
  2. How to calculate average revenue, expenditure, and profit per member.
  3. The importance of focusing on profit over revenue for long-term growth.
  4. Actionable steps to cut costs and increase profit per member.
  5. Retention benchmarks and strategies for a more scalable business.
  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 448375663 series 3560401
Content provided by Dan Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

  1. Why revenue alone is a misleading metric for fitness business success.
  2. How to calculate average revenue, expenditure, and profit per member.
  3. The importance of focusing on profit over revenue for long-term growth.
  4. Actionable steps to cut costs and increase profit per member.
  5. Retention benchmarks and strategies for a more scalable business.
  continue reading

88 episodes

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