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This former Disney exec's podcast company generates 100 million monthly downloads
Manage episode 482629985 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
The podcast company Sonoro launched in 2020 with a relatively simple thesis: that there were very few media companies geared toward the 62 million latinos within the US. Over the next four years, it built out a stable of dozens of podcasts across several formats ranging from serialized nonfiction to personality-led chat shows. In addition to the standard podcast monetization models, it also sought to further capitalize its IP by selling adaptations to Hollywood studios and developing its own merch lines. Today, the network generates over 100 million monthly downloads and works with some of the world’s biggest latino creators.
In a recent interview co-founder Joshua Weinstein explained how the company partners with talent and walked through all the ways it’s monetizing its IP.
236 episodes
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Manage episode 482629985 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
The podcast company Sonoro launched in 2020 with a relatively simple thesis: that there were very few media companies geared toward the 62 million latinos within the US. Over the next four years, it built out a stable of dozens of podcasts across several formats ranging from serialized nonfiction to personality-led chat shows. In addition to the standard podcast monetization models, it also sought to further capitalize its IP by selling adaptations to Hollywood studios and developing its own merch lines. Today, the network generates over 100 million monthly downloads and works with some of the world’s biggest latino creators.
In a recent interview co-founder Joshua Weinstein explained how the company partners with talent and walked through all the ways it’s monetizing its IP.
236 episodes
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…
continue reading
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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