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How Zyn conquered America
Manage episode 474496253 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://thelongstory.substack.com/
They walk among us, almost completely undetected. If you notice them at all, it’s because they’re pulling a discreet tin out of their pockets so they can replace the small, white pouch hidden above or beneath their molars.
Yes, I’m talking about Zyn enthusiasts. Though the nicotine pouch came to our shores over a decade ago, it’s only within the last few years that its reach expanded from the boiler rooms on Wall Street to the open office cubicles in Silicon Valley.
How did the product develop its obsessed fanbase? To answer that question, I turned to Carrie Battan, the author of a New Yorker piece titled “Zyn and the New Nicotine Gold Rush.” In our interview, she traced its origin as a Swedish cigarette replacement, explained why it has the potential to radically expand the nicotine-delivery industry in the US, and assessed the science as to whether nicotine is even bad for us when it’s not absorbed through the lungs.
233 episodes
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Manage episode 474496253 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://thelongstory.substack.com/
They walk among us, almost completely undetected. If you notice them at all, it’s because they’re pulling a discreet tin out of their pockets so they can replace the small, white pouch hidden above or beneath their molars.
Yes, I’m talking about Zyn enthusiasts. Though the nicotine pouch came to our shores over a decade ago, it’s only within the last few years that its reach expanded from the boiler rooms on Wall Street to the open office cubicles in Silicon Valley.
How did the product develop its obsessed fanbase? To answer that question, I turned to Carrie Battan, the author of a New Yorker piece titled “Zyn and the New Nicotine Gold Rush.” In our interview, she traced its origin as a Swedish cigarette replacement, explained why it has the potential to radically expand the nicotine-delivery industry in the US, and assessed the science as to whether nicotine is even bad for us when it’s not absorbed through the lungs.
233 episodes
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Similar to The Business of Content with Simon Owens
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
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continue reading
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…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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…
continue reading
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