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Why this business news outlet ditched advertising to focus entirely on paid subscriptions
Manage episode 520233486 series 2878096
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
If you attend any media industry conference, you'll hear lots of discussions from publishers about how they're trying to diversify their revenue streams, but Todd Scott took the opposite approach. A few years ago, he announced the National Business Review, the New Zealand media outlet he runs, would no longer accept advertising and instead monetize solely through paid subscriptions. NBR now has over 14,000 subscribers paying $499 New Zealand dollars a year. In 2025, it's projected to generate $4.5 million in revenue and is profitable.
In a recent interview, Todd walked me through how he acquired NBR, why he ditched advertising, and his plans to license his publishing technology to media outlets all across the world.
256 episodes
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Manage episode 520233486 series 2878096
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
If you attend any media industry conference, you'll hear lots of discussions from publishers about how they're trying to diversify their revenue streams, but Todd Scott took the opposite approach. A few years ago, he announced the National Business Review, the New Zealand media outlet he runs, would no longer accept advertising and instead monetize solely through paid subscriptions. NBR now has over 14,000 subscribers paying $499 New Zealand dollars a year. In 2025, it's projected to generate $4.5 million in revenue and is profitable.
In a recent interview, Todd walked me through how he acquired NBR, why he ditched advertising, and his plans to license his publishing technology to media outlets all across the world.
256 episodes
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Similar to The Business of Content with Simon Owens
The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
Daily news updates from across the Slate Podcast network.
…
continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
Host Marco Werman and his team of producers bring you the world's most interesting stories that remind us just how small our planet really is.
…
continue reading
Care about free speech? Tired of political correctness? Join Dave Rubin for real conversations, real news, and one-on-one interviews with some of the most intriguing names in America today as they break down politics and current events.
…
continue reading
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…
continue reading
End of Western Civilization got you down? All is tickety-boo on The Andrew Klavan Show as Andrew laughs his way through Armageddon with political satire, cultural commentary, interviews and relentless mockery of racial pieties, sexual perversities, and feminist absurdities. Fridays at 2pm ET | 11am PT.
…
continue reading
Mark Levin is one of the hottest talk radio hosts in America. A prominent conservative commentator, best-selling author and constitutional scholar, Mark offers fresh takes on daily news headlines and dissects important events of the day. Heard weeknights on nearly 400 radio stations, Levin is loved in every corner of America. He cuts through the noise with his passion and intellect, often saying things others won’t. Or as Mark himself would declare: “That’s right. I said it!”
…
continue reading
Cut through the noise with The Intercept’s reporters as they tackle the most urgent issues of the moment. The Briefing is a new weekly podcast delivering incisive political analysis and deep investigative reporting, hosted by The Intercept’s journalists and contributors including Jessica Washington, Akela Lacy, and Jordan Uhl. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
…
continue reading
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