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Why BroBible's staff bought the website back from the media company that had acquired it
Manage episode 523316234 series 2878096
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
When the media holding company Woven Digital purchased BroBible in 2012, the idea was that the guy-focused publisher would benefit from all the business synergies that come from being part of a larger media network. Instead, BroBible was neglected and undermonetized. So when Woven began unraveling its holdings in 2018, BroBible's staff banded together and bought it back. And what started out as a staff of seven has grown to 16 today, and the business is diversified across programmatic advertising, events, and sponsored social media posts.
In a recent interview, publisher Brandon Wenerd walked through Brobible's early blogging days, its transformation into a real business, and how breaking free of its parent company allowed it to adapt to the current media climate.
260 episodes
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Manage episode 523316234 series 2878096
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My newsletter: https://simonowens.substack.com/
When the media holding company Woven Digital purchased BroBible in 2012, the idea was that the guy-focused publisher would benefit from all the business synergies that come from being part of a larger media network. Instead, BroBible was neglected and undermonetized. So when Woven began unraveling its holdings in 2018, BroBible's staff banded together and bought it back. And what started out as a staff of seven has grown to 16 today, and the business is diversified across programmatic advertising, events, and sponsored social media posts.
In a recent interview, publisher Brandon Wenerd walked through Brobible's early blogging days, its transformation into a real business, and how breaking free of its parent company allowed it to adapt to the current media climate.
260 episodes
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Similar to The Business of Content with Simon Owens
Daily news updates from across the Slate Podcast network.
…
continue reading
The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
Host Marco Werman and his team of producers bring you the world's most interesting stories that remind us just how small our planet really is.
…
continue reading
Care about free speech? Tired of political correctness? Join Dave Rubin for real conversations, real news, and one-on-one interviews with some of the most intriguing names in America today as they break down politics and current events.
…
continue reading
Political powerhouses Beth Rigby, Ruth Davidson and Harriet Harman unite to unravel the spin and explain what’s really going on in Westminster and beyond. Every episode, they will examine politicians, what they stand for, what they say and what they might really mean. They will work out which politicians are coming out on top and who is having an Electoral Dysfunction. WhatsApp - 07934 200444
…
continue reading
The first draft of our future. Mapping the new world order through interviews and conversations. Every Thursday, from New York Times Opinion. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
…
continue reading
Cut through the noise with The Intercept’s reporters as they tackle the most urgent issues of the moment. The Briefing is a new weekly podcast delivering incisive political analysis and deep investigative reporting, hosted by The Intercept’s journalists and contributors including Jessica Washington, Akela Lacy, and Jordan Uhl. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
David Aaronovitch and a panel of experts and insiders present in-depth explainers on big issues in the news
…
continue reading
The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
…
continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
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