How a government contractor built a media empire around his niche content

The Business of Content with Simon Owens

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6d ago 54:52

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By the time Eric Coffie launched his YouTube channel in 2016, he was already one of the most successful federal government contractors in the US and employed an entire team that specialized in erecting steel buildings. The YouTube channel came out of his frustration of having to repeat the same advice over and over again to those wanting to break into the industry; he figured he could just record some video explainers and send them to people.

But the success of the channel led to him expanding into podcasts, and then before he knew it Eric was operating an entire media company that spanned across video, podcasts, online courses, coaching, events, and even a paid community.

In a recent interview, Eric explained how he found an audience by going extremely niche and why he wants to shut down most of his media revenue streams so he can regrow his contracting business.

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