AI is reshaping how customers shop and how founders build. From virtual try-ons to AI-assisted sketching and content workflows. Today, Rachel shares how to use it wisely without sounding like a bot.

In this episode of the Business of Apparel Podcast, Rachel breaks down the most practical ways apparel brands can leverage AI today, on both the consumer side (virtual try-ons that change how people buy) and the operator side (faster sketching, tech packs, and content support). She shares real tools she's testing or watching (On-Brand PLM, NewArc, Canva, Riverside Co-Pilot, Google Gemini), clear boundaries for accuracy and voice, and a warning: brands that ignore AI will fall behind, but brands that outsource their voice to it will, too.

- Virtual try-ons and how they'll impact conversion on brand sites

- AI in design: flat sketches, colorways, early 3D, and PLM workflows

- Tech-pack experimentation and where AI helps vs. where it still struggles

- Using AI for marketing (SEO titles, captions, content calendars, brainstorming)

- Maintaining authenticity with AI

- Social Media platform shifts toward original content with AI saturation

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com/the-board

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.