Slashing prices this Black Friday? Stop and listen to this first. If you're discounting without a margin strategy, you're sabotaging your brand. Here's how to sell smarter.

In this episode of The Business of Apparel Podcast, Rachel is getting into the nitty gritty of strategic discounting, helping apparel founders avoid the biggest profit-killing mistake of the holiday season. Whether you're running markdowns on dead stock or bundling bestsellers, this episode walks you through how to use your line planning worksheet (grab yours at https://www.thebusinessofapparel.com/gift) to calculate margins and protect your bottom line. Rachel shares her color-coded margin system, what numbers to target for DTC (Direct-to-Consumer) vs. wholesale, and how to avoid falling into the red zone.

Get ready to make this season not just busy, but profitable!

How to Build Your Line Plan Podcast Episode: https://youtu.be/6hzqe8DI5dc

00:00 Introduction to the Business of Apparel Podcast

00:12 Black Friday and Cyber Monday Strategies

01:18 Strategic Discounting for Inventory Management

04:48 Understanding Profit Margins

05:25 Masterclass and Membership Introduction

13:53 Final Tips for Black Friday and Cyber Monday

17:09 Conclusion

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com/the-board

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.