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SKU Rationalization 101: Boost Profit & Cut Clutter in Your Apparel Line
Manage episode 491781095 series 3560517
Are you drowning in too many SKUs?
In this episode, Rachel breaks down SKU rationalization, a powerful but misunderstood tool that can completely transform your apparel business. Whether you're a solopreneur or scaling a million-dollar brand, you'll learn how to simplify your line, boost margins, and give your customers what they actually want.
From clearing up backend data chaos to understanding the psychology of choice, this episode really covers how SKU rationalization helps you cut the noise, clarify your brand, and increase profit without overwhelming your customers, or your team. If you've ever been told to "start small" or felt paralyzed by product overwhelm, this is the missing explanation behind that advice you didn't know you needed to hear.
In this episode, you’ll hear:- What SKU rationalization actually is.
- Why more SKUs don’t always mean more sales.
- The 80/20 rule and its real-world implications.
- Customer psychology and product overwhelm.
- How to simplify without sacrificing growth.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
126 episodes
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