Wondering if TikTok is the right move for your apparel brand? Or is it just another distraction? This episode breaks it down with real advice rooted in what actually works for small product-based businesses.

In this episode of The Business of Apparel podcast, Rachel expands on a hot topic raised during a recent office hours session: Should your brand be on TikTok? We're taking a clear-eyed look at the pros and cons of joining the TikTok bandwagon.

You’ll get guidance on consistency, scheduling tools, native posting strategies, platform-specific content tips, and, most importantly, how to align your social strategy with your target customer. Plus, hear about our $17 masterclass (normally $47) and how to join The Business of Apparel Board for weekly coaching and community-driven strategy.

- The pros and cons of launching a brand presence on TikTok

- The importance of content consistency over chasing every trend

- How to determine which platform is right for your audience

- Leveraging scheduling tools like Later.com

- Why a clear customer profile drives your entire strategy

- How to make social media work even with limited time

- Sneak peek at the Business of Apparel Board membership & live office hours

Join The Board here: https://www.thebusinessofapparel.com/the-board

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.