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403 - Measuring Sustainability — From Overused Marketing Phrase to Actual Monetization

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Manage episode 490336378 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

  continue reading

408 episodes

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iconShare
 
Manage episode 490336378 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

  continue reading

408 episodes

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