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S8 EP8: Content Traps Keeping You STUCK (and How to Fix Them Fast)
Manage episode 512852194 series 3028958
Is your content getting attention but not sales?
In this episode, Kim & Chris break down one of the biggest traps online business owners fall into — chasing virality instead of focusing on building buyers.
They unpack why the influencer playbook no longer works for entrepreneurs, and how a “social media recession” is creating a brand-new opportunity for coaches, course creators, and service providers who know how to play the game differently.
👉 Ready to turn your content into customers?
Join the next TBL+ Coaching Cohort →
Text 'COACH' to 1-866-498-2080
OR DM Us On Instagram:
@kimannjimenez
@chrismichaelharris
Discover:
💡 Why “just staying consistent” is keeping you stuck (and what to do instead)
🔥 The rise of the superfan and how algorithms now reward clarity and depth
💰 How small, focused audiences are generating massive profits
🚫 The hidden cost of virality — and why followers don’t equal freedom
🎯 A real roadmap for turning your content into consistent customers
Plus, hear real client wins — from $6K in a week to $60K in a month — all from small, intentional audiences who buy.
Follow us on Instagram:
@kimannjimenez
@chrismichaelharris
#BusinessLoungePodcast #OnlineBusiness #ContentMarketing #Superfans #Entrepreneurship #DigitalMarketing #SocialMediaStrategy
Chapters
1. Virality Doesn’t Equal Buyers (00:00:00)
2. The Social Media Recession Explained (00:00:30)
3. Influencer Playbook vs Business Playbook (00:08:40)
4. Season of the Superfan (00:15:50)
5. Quality Over Quantity: Specificity Wins (00:22:30)
6. Case Studies: Small Audiences, Big Sales (00:28:30)
7. The Myth of Followers = Money (00:36:00)
8. Simple Content, Higher Conversions (00:44:00)
122 episodes
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