In the "Tech Hawks" podcast series, Feliciano School of Business faculty member Dr. David Eisenberg, Assistant Professor in the department of Information Management and Business Analytics, discusses key issues facing business, technology and society. In this episode, Dr. Eisenberg speaks with Dr. Jorge Fresneda, the Hurlburt Chair Professor and Associate Professor in Digital Marketing, Marketing Analytics and Sports Analytics at the Martin Tuchman School of Management at New Jersey Institute of Technology. Together, they discuss their research collaboration into the emerging technology of combining neural sensors with artificial intelligence for cutting-edge business applications at the Neural Analytics for Business Lab at NJIT.

Dr. David Eisenberg is an Assistant Professor in the department of Information Management and Business Analyticshas completed two masters degrees, from Virginia Tech and Rutgers University, prior to completing his PhD at New Jersey Institute of Technology. David has published numerous peer-reviewed journal articles and conference proceedings, was named a Georgia Tech Research Institute Fellow, National Science Foundation I-Corps Fellow, George Mason University Mercatus Fellow, Junior Scholar of the American Marketing Association’s Public Policy Conference, Founder's Award recipient and Emerging Scholar of the Society of Business Ethics. He has served as 2023-2026 American Association of Information Systems Future of Work Track Chair, their 2023-2025 Cognitive Information Systems mini-track co-chair, and the 2025 Workplace Equality and Diversity Session Chair for the Society of Business Ethics.

Jorge Fresneda is the Hurlburt Chair Professor and an Associate Professor in Digital Marketing, Marketing Analytics and Sports Analytics at the Martin Tuchman School of Management - NJIT. His research interest expands from the role of information in Online Consumer Reviews as influencing online consumers, to the economic impact derived from the lack of accessibility of e-commerce sites. Jorge has extensive experience as a higher education instructor in the areas of digital marketing and analytics at the undergraduate, master, and doctoral levels.