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Cole Vandewoestyne: Key Questions to Unlock Sustainable Inbox Domination

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Manage episode 506332166 series 2872402
Content provided by Ty Crandall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Crandall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cole VanDeWoestyne is the founder of Inboxing Engine helping 7- and 8-figure course creators, coaches, and consultants scale with high-converting email marketing. He sends hundreds of millions of emails annually—with open rates as high as 70%—and has generated over $75 million in revenue through email alone.

Cole’s path to success is rooted in diverse real-world experience. From streamlining processes as a Metallurgical Lab Coordinator, to mastering customer service and networking in the auto parts world, to leading luxury sales for brands like Maserati and McLaren, he’s built a toolkit of leadership, sales, and strategy. These roles taught him how to think creatively, lead teams, and deliver results in high-pressure environments.

Today, Cole channels his decades of experience into helping others grow—teaching not only marketing, but mindset and business development. His mix of technical skill, real-world grit, and people-first approach makes him a trusted partner to top-tier entrepreneurs looking to scale smarter.

During the show we discussed:

  • Define the Email Algorithm Model vs. traditional email marketing.
  • Explain what’s broken with current industry standards.
  • Show why community is key for future customer growth.
  • Share why your team are “email assassins,” not list managers.
  • Define “dominating the inbox” and key metrics.
  • Expose top myths and mistakes in email scaling.
  • Outline your client onboarding and optimization process.
  • Break down the PEAS strategy and its use.
  • Explain how you choose content and audiences.
  • Describe your feedback loop and its impact.
  • Show how data drives segmentation and content strategy.
  • Reveal the secret to 67–70% open rates.
  • Explain how you find $100M+ in hidden revenue.
  • Clarify who your model is best for and prerequisites.

Resources:

https://inboxingengine.com/

  continue reading

890 episodes

Artwork
iconShare
 
Manage episode 506332166 series 2872402
Content provided by Ty Crandall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Crandall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cole VanDeWoestyne is the founder of Inboxing Engine helping 7- and 8-figure course creators, coaches, and consultants scale with high-converting email marketing. He sends hundreds of millions of emails annually—with open rates as high as 70%—and has generated over $75 million in revenue through email alone.

Cole’s path to success is rooted in diverse real-world experience. From streamlining processes as a Metallurgical Lab Coordinator, to mastering customer service and networking in the auto parts world, to leading luxury sales for brands like Maserati and McLaren, he’s built a toolkit of leadership, sales, and strategy. These roles taught him how to think creatively, lead teams, and deliver results in high-pressure environments.

Today, Cole channels his decades of experience into helping others grow—teaching not only marketing, but mindset and business development. His mix of technical skill, real-world grit, and people-first approach makes him a trusted partner to top-tier entrepreneurs looking to scale smarter.

During the show we discussed:

  • Define the Email Algorithm Model vs. traditional email marketing.
  • Explain what’s broken with current industry standards.
  • Show why community is key for future customer growth.
  • Share why your team are “email assassins,” not list managers.
  • Define “dominating the inbox” and key metrics.
  • Expose top myths and mistakes in email scaling.
  • Outline your client onboarding and optimization process.
  • Break down the PEAS strategy and its use.
  • Explain how you choose content and audiences.
  • Describe your feedback loop and its impact.
  • Show how data drives segmentation and content strategy.
  • Reveal the secret to 67–70% open rates.
  • Explain how you find $100M+ in hidden revenue.
  • Clarify who your model is best for and prerequisites.

Resources:

https://inboxingengine.com/

  continue reading

890 episodes

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