In this episode of The Business Book Club, we dive deep into Essentialism: The Disciplined Pursuit of Less by Greg McKeown—a powerful guide for anyone feeling stretched too thin or overwhelmed by modern work life. But this isn’t just another time-management book. It’s a mindset shift that challenges you to reclaim your power to choose and focus only on what truly matters.

Essentialism is a systematic discipline—one that helps you figure out your highest point of contribution and then make doing those few essential things almost effortless. Whether you're leading a team, building a company, or simply trying to stay sane in a busy world, this episode gives you practical tools for saying no to the trivial many so you can say a resounding yes to the vital few.

• From "I have to" ➝ "I choose to"

• Essentialists operate by choice, not obligation

• Less, but better: trade-offs aren't limitations—they’re strategic

1. "I have to" – A learned helplessness that gives away your choice

2. "It's all important" – Leads to burnout and wasted effort

3. "I can do both" – Avoids trade-offs and creates mediocrity

1. Explore – Create space, prioritize sleep, play, and use the 90% Rule

2. Eliminate – Define your essential intent, uncommit, and set boundaries

3. Execute – Build in buffers, remove obstacles, focus on progress

✅ Use the 90% Rule
If something doesn’t score a 9 or 10 on your criteria—it’s a no. No more “maybes.”

✅ Create an Essential Intent
Define one concrete goal that helps eliminate a thousand future decisions.

✅ Build Buffers
Add 50% extra time to any estimate. Plan for the unexpected.

✅ Uncommit and Set Boundaries
Say no, even to good opportunities, so you can say yes to the great ones.

✅ Protect Your Asset—You
Get enough sleep. Make space to think. Play often. Your performance depends on it.

📌 “If it isn’t a clear yes, then it’s a clear no.”
📌 “The way of the Essentialist means living by design, not by default.”
📌 “Boundaries are not restrictions. They are liberating structures.”
📌 “You can do anything, but not everything.”
📌 “Saying yes to everything is saying no to your highest contribution.”

📘 Essentialism by Greg McKeown – Get the book here

McKeown shares a haunting image to drive the point home: a father spends an entire vacation filming scenery but later realizes he barely captured his daughter—who tragically passed away soon after. Don’t just record the scenery. Focus on the close-ups. In life and work, make sure you’re present for what’s truly essential.

Your Challenge:
Ask yourself today: What’s important now?
Then eliminate one thing that isn’t.

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