How to Negotiate Like a Pro – Lessons from Wendy Minne

The Business Behind Your Business

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11d ago 25:21

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Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities.

Whether you're dealing with vendors, partners, or internal stakeholders, your ability to negotiate directly affects your bottom line and professional confidence. In this episode, you’ll learn how to negotiate with clarity, calm, and confidence — even if you don’t consider yourself a “natural” negotiator.

Host Paul Sweeney shares a powerful and practical conversation with Wendy Minne, an experienced corporate manager turned business coach. Wendy unpacks why negotiations feel so uncomfortable for many of us, and how mindset shifts and a structured approach can help you get better results without burning bridges.

You’ll discover:

Why many business leaders avoid negotiation — and how to reframe it
The “cost of not negotiating” and how it quietly drains your business
A simple three-part framework Wendy uses to help clients prep for tough conversations
How women in particular can navigate common negotiation traps

Whether you're renegotiating contracts, managing procurement, or setting client expectations, this episode will equip you with tools to advocate for what you want — and feel good doing it.

Books mentioned in the episode:

The Third Alternative by Dr Stephen Covey

Conscious Business by Fred Kofman

Another great book to check out:

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury

Check out the previous episode featuring Wendy: Ep 110 The Journey from Corporate to Small Business

Wendy Minne is accredited in Organisational Coaching and a Professional Certified Coach (PCC) with the International Coaching Federation. Her activities include coaching senior manager initiatives as well as young leader development. Wendy benefitted from coaching during her corporate career, and she is passionate about coaching for success at all levels.

Wendy’s area of specialisation in coaching is supporting leaders and potential leaders, particularly engineers, through change and transitions. It can be confronting when engineers transition from being the expert to leading others. They step back even further from their area of expertise when they are leading leaders.

Wendy has a corporate background that includes extensive experience in leading teams through change and transition. With her understanding of the business environment and her coaching skills, Wendy supports clients through a journey of self-discovery to find strengths-based solutions and develop as leaders.

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