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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Why marketing funnels don't work for B2B and what to do instead
Manage episode 493779176 series 2941560
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.
Resources and links
Alice Widger - Milk It Digital
Antonia Wade - Transforming the B2B Buyer Journey
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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Marketing AI use case survey
Hey marketers, I need your help... Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about how you're using AI in your day-to-day work. I'm interested in hearing how AI is or isn't transforming your marketing work? What tools you're using? What's working and what's not? I've created a 2-3 minute survey to understand how marketers are really using AI, and I'd love your input. The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants โ so do leave your email at the end if you want a copy. ๐ Take the survey: https://form.jotform.com/251134293448053
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