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214: Eight hours to write a brief?
Manage episode 476032406 series 3436930
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You're given only eight hours to write a creative brief. What now? According to our guest, Dan Carlton, it's not a common event, but it's not rare either.
Dan is the CEO and founding partner of The Paragraph Project, a company that develops "human-centered strategies" for marketers and agencies alike. And he's created an online training for strategists in a pinch for a quick-turn brief. It's an hour-by-hour structured training to move from blank page to a finished brief.
He's even offering Brief Bros. viewers a 50% coupon to try his "8 Hour Creative Brief."
Use this link and the code BRIEFBROS: planneru.gumroad.com/l/eighthourcreativebrief
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