If you’ve ever frozen when someone asked, “What do you do again?”—this episode is for you.

Many high-level coaches and experts struggle to articulate the true depth of their work. Not because they lack value—but because their expertise has outgrown their language. What you’re experiencing is called the Articulation Gap—and it’s costing you referrals, premium positioning, and aligned sales.

In today’s episode, Fabi Paolini walks you through:

• Why the better you are at what you do, the harder it is to explain it
• The top reasons your messaging feels vague, confusing, or generic
• How outdated language can block you from attracting Power Buyers
• The 3 elements that turn your positioning from “helpful” to irresistible
• A client example that demonstrates the power of a refined Angle of Mastery™
• The real difference between surface-level bios and expert articulation

🎯 Book your FREE 15-Minute Brand Message Assessment:

👉 https://brandmessagesession.com

Timestamps:

00:00 – Intro: The messaging struggle successful experts face

01:30 – What is the Articulation Gap?

03:00 – Why deep expertise makes articulation harder

04:30 – Signs your message is costing you revenue & referrals

06:00 – 3 essential elements missing from your current bio

07:30 – Kevin’s transformation example: From generic to genius

09:00 – The power of your Angle of Mastery™

10:30 – What shifts when your articulation matches your authority

🔗 Connect with Fabi:

Website: https://fabipaolini.com

Instagram, LinkedIn, TikTok, Facebook: @fabipaolini

💌 Subscribe on Apple Podcasts, Spotify, and YouTube for weekly insights.