What does it really take to grow an 8-figure business through social media, without selling your soul or burning out in the process?

In this powerhouse episode, I’m joined by the incredible Rachel Pedersen, the “Queen of Social Media,” who has built an 8-figure empire by doing things differently. We talk about how to attract high-paying clients, the psychology behind viral and converting content, building systems that actually sell, and the surprising role vulnerability plays in premium positioning.

If you’re a high-ticket coach, expert, or entrepreneur who's tired of content that gets likes but not clients, this conversation is a must-listen. Rachel shares exactly how she balances mass reach with high-quality buyers—and why your results are the only thing that matters.

What we cover in this episode:

• The real difference between content that gets views and content that drives revenue
• How Rachel built her 8-figure business from scratch (no college degree, single mom at 21!)
• The #1 mindset trait successful entrepreneurs need to thrive
• How to balance personal storytelling with high-converting messaging
• Rachel’s secret to reaching Power Buyers without sounding like everyone else online
• Why your “Angle of Mastery™” is the missing piece to growing your authority
• The truth about content virality vs. premium positioning

🔹 Connect with Rachel: rachelpedersen.com

🔹 Book your 15-min Brand Message Assessment: brandmessagesession.com

🔹 Follow me on Instagram, TikTok, YouTube & LinkedIn: @fabipaolini