In this episode of Mic’d Up Marketing, we break down one of the most influential business books of the last two decades—Simon Sinek’s Start With Why—and explain how clarifying your “why” can radically change how you lead, market, and grow your business.

We walk you through the Golden Circle framework (Why → How → What) and unpack why so many companies get it backward. You’ll hear examples from brands like Apple, Southwest, and Patagonia, as well as a powerful client story from Fisher’s Backyard Structures—real businesses leading with purpose, not just product.

If you’ve ever felt stuck in your messaging, disconnected from your team, or unsure how to stand out in a crowded market, this episode will show you how purpose becomes the key to clarity, loyalty, and long-term growth. We also share how we help clients uncover their own why—and how you can too.

Whether you’re a founder, creative, or marketer, this is the foundation everything else in your brand should be built on.