What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career.

Time-stamps:

My personal connection to Morgan Wallen’s music (1:10)

A little background on Morgan Wallen (10:52)

Releasing an immense amount of music in a short time (12:11)

Power Hour (16:20)

More Than My Hometown Foundation (17:15)

The Morgan Wallen launch strategy (20:25)

Being relatable while also being private (23:30)

He’s not chasing the quick wins (25:45)

Lessons to apply to your own brand (28:49)

Mentioned in This Episode:

Power Hour: Power Hour on Mondays at 1PM EST

Episode 39 Post Malone’s Country Pivot: podcasts.apple.com/us/podcast/post-malones-country-pivot

Episode 24 ESC Conference 2025: podcasts.apple.com/us/podcast/esc-conference-2025

Episode 10 Decoding Chobani’s Brand Strategy: podcasts.apple.com/us/podcast/the-brand-market

Episode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swift

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co