Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online.

We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the term “SEO” before or you’ve dabbled in keyword research, Eden’s tips are gold.

Time-stamps:

Get to know Eden of Maven Made Copy (0:58)

Understanding SEO basics (2:57)

Keyword research and how to rank for your audience (5:24)

Using Uber Suggest to boost your SEO (8:43)

Ranking for a geographic location (11:07)

Incorporating SEO into your copy (12:23)

Keyword stuffing and how to avoid it (13:16)

Power Hour (16:02)

Updating old blogs with SEO (16:57)

Ranking for additional keywords (18:13)

Making your website SEO-friendly (20:24)

Mistakenly making your blog too short (22:18)

Seeing the results from SEO (25:05)

DIY-ing your SEO (27:17)

Be the best in your brand and market (28:46)

Mentioned in This Episode:

Eden Sloboth Website: mavenmadecopy.com

Eden Sloboth Instagram: instagram.com/mavenmadecopy

Blog Content Calendar Freebie: mavenmadecopy.com/blog-content-calendar

Ubersuggest: neilpatel.com/ubersuggest

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co