Welcome to another inspiring episode of The Brand Called You! In this session, host Ashutosh Garg chats with Joe Incrocci — CEO & President of IBC Consulting and author of "17 Powerful Rules That Will Save, Sustain and Scale Your Business." Tune in as Joe shares hard-earned wisdom from his decades as a turnaround specialist, the origins of his book, and practical insights into improving business operations with simple yet transformative strategies.

Discover why execution matters more than strategy, the power of throughput over efficiency, and how challenging traditional thinking can unlock new opportunities for your business. This conversation is packed with actionable advice for leaders, entrepreneurs, and anyone passionate about building resilient organizations.

What You'll Learn:

• The defining moments in Joe's career as a turnaround specialist

• The importance of challenging conventional wisdom

• Why throughput is the ultimate business metric

• Why forecasting demand can be a costly mistake

• The secrets to execution, quality control, and effective redundancy

• How Joe’s 17 rules apply to industries beyond manufacturing

• Joe's top three rules for starting any business transformation