In this insightful episode of "The Brand Called You" (TBCY), host Ashutosh Garg sits down with Subir Chowdhury, Chairman and CEO of ASI Consulting Group LLC and globally renowned quality expert. Subir shares the remarkable story of his journey, inspired by principles taught by his grandfather, and delves into his philosophies on quality, leadership, and personal growth. Learn how quality goes beyond mere processes, influencing life, leadership, and organizational culture. Discover the LEO Method from his bestselling book "The Ice Cream Maker," and why "good enough is not enough." Hear Subir’s vision for the Subir Chowdhury School of Quality and Reliability at IIT Kharagpur and his predictions for the future of quality in the age of AI and digital transformation.