In this episode of "The Brand Called You," host Ashutosh Garg sits down with Adam O’Connor, Chief Commercial Officer of Gear Inc., a leading BPO operating across 24 countries and 75 languages. Adam shares his fascinating journey from hospitality to global sales and business development, revealing how he "fell into" sales and built a remarkable career across the UK, Philippines, and beyond.

They delve into the realities of managing commercial operations in diverse markets, exploring the biggest misconceptions in outsourcing and offshoring, challenges of scaling internationally, and the balancing act between cultural adaptation and operational efficiency. Adam also offers insider insights into content moderation—how companies can foster safe online communities, the ethics and challenges involved, and the vital role of trust and safety operations in a digital world.

Whether you want to understand modern global sales, the impact of AI in BPO, or how to build effective trust and safety strategies, this conversation is packed with leadership lessons, actionable advice, and industry wisdom.