In this episode of The Brand Called You, Ashutosh Garg welcomes Jackson Wightman, founder of Proper Propaganda PR and author of “The Tech PR Playbook.” Broadcasting from Montreal, Jackson shares his remarkable journey from the world of politics to founding a leading tech-focused PR agency. He uncovers industry gaps he set out to address, such as frank client conversations and performance-based billing models, and explains how these innovations help tech companies tell compelling, customer-focused stories.

We dive deep into what successful tech PR looks like today, common pitfalls when handling PR in-house, and key strategies for building and evolving a brand narrative. Jackson also explores influencer marketing, the importance of AI-driven generative search engines, and best practices for building long-term journalist relationships.

Additionally, we discuss unique characteristics of the US tech market, what international brands often misunderstand, and the types of technology products that resonate most with American consumers. Finally, Jackson shares insights behind his book, “The Tech PR Playbook,” and how it addresses common misconceptions about PR in the tech industry.

Don’t miss this masterclass for founders, marketers, and communications professionals seeking real-world PR strategies in a rapidly changing landscape!