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Publishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes.
In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google.
This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape.
🧠 What You'll Learn:
The real numbers: How much organic search traffic publishers are actually losing and why it matters
Price drop notifications: A simple email capture strategy that turns browsers into buyers
The 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategy
Revenue diversification: How to reduce Google dependence without losing affiliate commissions
Content evolution: Moving beyond listicles to build audience loyalty and repeat traffic
Video commerce: Making YouTube and social content actually profitable for publishers
Whether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch.
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