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Discover the counterintuitive strategy of partnering with competitors that helped Money.com transform from a struggling legacy brand into a 9-figure publishing powerhouse.
In this episode of The Boost, host Greg Rollett sits down with Greg Powel, CEO of The Money Group, to explore how he's rewriting the rules of publisher relationships by creating win-win partnerships with companies many would consider direct competitors.
Greg shares his journey from Google executive to media entrepreneur, revealing why competitive collaboration—not competition—is the secret behind Money.com's ability to spend "nine figures a year with Google" while building a publishing ecosystem that benefits everyone involved.
🧠 You'll learn:
• Why the "friendnemy" approach to competitor relationships creates massive growth opportunities
• How Money.com partners with competitors like NerdWallet to monetize content across platforms
• The acquisition strategy that transformed a 50-year-old brand with 20-second page loads into a digital juggernaut
• Their publisher flywheel model that creates win-win-win scenarios for advertisers, publishers, and Money.com
• How to identify acquisition opportunities and avoid common pitfalls when buying media properties
• Why human-created content remains essential for building trust in financial publishing (and how AI fits in)
Whether you're a publisher looking to forge strategic partnerships, a media brand considering acquisition growth, or a content creator seeking innovative monetization strategies—this episode delivers a masterclass in collaborative publisher relationships that generate exponential growth.
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Connect with Greg Powel:
→ LinkedIn: https://www.linkedin.com/in/gregpowel/
→ Money.com: https://money.com