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Discover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded markets.
In this episode of The Boost, host Greg Rollett sits down with Kerry Curran, host of Revenue Boost Marketing Podcast, to explore the converging worlds of B2B and B2C marketing tactics.
Kerry shares incredible insights on how B2B marketing is evolving as buyers increasingly research solutions independently before ever talking to sales teams—creating an opportunity for brands that provide value through content and community.
🧠 You’ll learn:
• How B2B buyers now research solutions like consumers shopping for major purchases
• Why social listening tools provide critical competitive intelligence for B2B brands
• How to extract actionable customer insights from discovery calls and turn them into content
• The power of featuring your customers in authentic content to attract similar brands
• Why “founder-led growth” through video content is winning in the B2B space
• How to identify and communicate your true differentiator in a “sea of sameness”
Whether you’re a publisher, media professional, or B2B marketer—this episode is your masterclass in adopting consumer brand marketing tactics to stay ahead of the competition while building more authentic connections with your audience.
🎁 The Boost Is Presented by Grommet.
Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.
✨ Explore what’s trending → https://thegrommet.com.
💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.
→ Connect with Kerry Curran:
LinkedIn: https://www.linkedin.com/in/kerrycurran
Revenue Boost Podcast: https://revenuebasemarketing.com/podcast
→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5