Brooke Dobson is Co-Founder and Chief Revenue Officer of Shimmr AI, a fully automated platform for publishers that creates automated advertising for discovery and sales of books. With expertise in economic forecasting, marketing analytics, and AI technologies, Brooke brings a unique view into AI applications in publishing.

She joined us on the Booksmarts Podcast to discuss how advancements in AI are transforming book marketing, as well as the importance of metadata and Generative Engine Optimization (GEO), and practical strategies publishers can use to boost discoverability, connect with readers, and enhance their marketing through automation.

Learn more about Shimmr, visit their website and be sure to read their recent article—featuring Joshua Tallent: How to Make Your Books AI Discoverable: A Publisher's Guide to GEO.