Kevin Franco is a Product Manager at Firebrand Technologies with a background in digital marketing, entrepreneurship, and direct-to-consumer ebook sales. He is leading the development of some new technologies at Firebrand, and has been doing a lot of thinking about book marketing strategies that can help increase book sales.

We talked about the book marketing funnel from discovery through conversion, with an emphasis on strategies you can use to increase your Book Exposure Optimization (BEO) and Conversion Rate Optimization (CRO). These strategies include metadata changes and enhancements, advertising campaigns, and data analytics, but the specific strategies you implement will impact different parts of the funnel.

We also talked about the Firebrand Group Community Conference, the year's premier conference for publishing professionals, which will include informative and targeted sessions on marketing, sales, data, and workflows from industry experts. If you are interested in learning more about the conference, please visit firebrandtech.com/conference.