Third-generation dealer Paul “PS3” Sansone III joins the Blue-Collar Twins to share how Sansone Jr’s Auto Group balances 67 years of family tradition with social-media hustle, deep-subprime financing, and a brand-new Keyport Kia store. From rent-to-own experiments that became New Jersey Auto Lending to “Motivational Mondays” that fire up 25 salespeople, Paul explains the systems—and the mindset—that keep customers, staff, and community in his corner. Buzz EP 206 Paul Sanson…

You’ll hear:

• Subprime Mastery – why PS3 built an in-house “lease-here, pay-here” bank that boosts FICO scores by 140 pts on average.
• EZ Referral & TikTok Lives – turning marathon streams and a debit-card referral app into steady showroom traffic.
• Rent-to-Own Origins – the 2008 light-bulb moment that reshaped the family’s finance model.
• Keyport Kia Dream – taking an 11-year college project from paper to grand-opening on June 9th.
• Motivational Mondays – money-green pants, weekly goal-setting, and the “trust the process” mantra.
• Giving Back – 400-meal Basket Brigade, Hope-for-a-Ride car giveaways, and why single moms stay top of mind.
• Next-Gen Vision – ten rooftops, nationwide DMS software, and keeping the Sansone name alive for 100 years.

From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience

https://youtu.be/HAx9noqsqTo

https://www.linkedin.com/in/paulgiannamore

www.potomaccompany.com

https://bluecollartwins.com

Produced by: www.verbell.ltd

Timestamps (podcast.co-ready)

00:00 – Cold-open: beach-club memories and the “hot lifeguard” origin story

00:50 – Lifelong car passion & selling hot dogs at the dealership as a kid

03:35 – Sansone family tree: 67 years, three generations, five rooftops

05:55 – Breaking the “snaky car-sales” stereotype with relationship selling

07:00 – Daily training: every up is a coaching moment

08:35 – Presidents-Award Kia store & handing the desk to a new GM

11:00 – Rent-to-Own concept after the 2008 crash

12:45 – Birth of New Jersey Auto Lending: turning renters into owners

14:40 – Hope-for-a-Ride car giveaways to single moms

16:55 – Inside the lease-here, pay-here model and 75 % repeat business

19:10 – Building the Keyport Kia project first dreamed up in college

22:30 – Dealer-Controlled Solutions: exporting their DMS & finance playbook

25:20 – COVID’s inventory roller-coaster—down to four cars on the lot

29:20 – Basket Brigade: 400 Thanksgiving meals in Neptune

30:35 – Motivational Monday videos & money-green-pants culture

33:00 – Social media plans with a full-time content team

35:25 – AI’s future role in lead follow-up and CRM speed

38:00 – Family dynamics: clear lanes for dad, brother Michael, and cousin Steven

41:00 – Driving the 2025 Kia Telluride vs. a Range Rover—value breakdown

43:40 – Keyport Kia soft opening June 9 and summer car-giveaway promo

47:00 – Final advice: love your employees, community, and customers—success follows

50:00 – Outro and Masterclass CTA