If you’ve ever thought “I just need to grow more flowers” or “I don’t know if I’m charging enough” — this episode is for you.

In today’s episode, I’m breaking down the five core figures every flower farmer needs to know. These aren’t fluffy numbers; they’re the ones that make or break your business. From calculating your true cost per stem to spotting which crops are quietly draining your profits, these are the figures that will help you move from guessing… to growing a profitable business with confidence.

You’ll learn:

• How to calculate your true cost of production per stem (yes, even your labour counts!)
• Why knowing your target stem price is essential for profit — not just covering costs
• How to measure your yield per bed so you can ditch low performers and scale what works
• The power of setting weekly and monthly stem targets (and why this changes everything)
• How to work out your revenue per bed so you know exactly which crops are paying the rent

By the end, you’ll see how these five numbers give you clarity, confidence, and control over your flower farm’s success.

Links & Resources

• Flower Farming Calculator — plug in your beds, crops, and get instant clarity on costs and yields
• Pricing Flowers with Confidence Blog
• Planning for Profit Blog

Let’s Connect - If this episode was helpful, share it with a fellow grower who’s still guessing their numbers. And don’t forget to hit follow so you never miss an episode.