In this episode of The Biz Diaries, we sit down with photographer and GRECH & CO. collaborator Nora Moerch to talk about what really makes a brand partnership work. From choosing the right creative fit to knowing when to say no, we go behind the lens into how alignment, trust, and authenticity shape lasting collaborations.

Nora shares her journey - from first outreach messages to building partnerships rooted in shared values and creative chemistry. We also talk about contracts (and why they matter), the art of saying no, and how AI tools like ChatGPT are helping creatives brainstorm, plan, and run their businesses more efficiently.

If you’ve ever wondered how to land your first collaboration, find your creative match, or protect your time and energy while doing it - this one’s for you.