Stone soup. You know, that story where a stranger gets help making soup, by starting with a rock? Turns out it's actually brilliant business advice.

Michael Roderick joins me to dig into this classic tale and why it's weirdly perfect for understanding referrals and business relationships. We chat about his AIM framework - making yourself accessible, influential, and memorable - plus how to get people talking about you without being that person who asks for referrals.

Michael's got some solid insights about creating connections that actually stick, and honestly, the stone soup thing makes way more sense as a business metaphor than it has any right to.

Look for more shows in this Classics strand where for no good reason we consider classic books as though they were biz books. Answering the questions no-one is asking.

Books discussed in this episode:

Stone Soup - Marcia Brown

Michael’s LinkedIn: here

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list