Building a business can feel a lot like dancing on knives.

Strangely enough, The Little Mermaid has quite a bit to say about that. In this episode, Ron Tester and I explore how her excruciating transformation from sea creature to human mirrors the messy leap from corporate life to entrepreneurship.

We talk about the power of voice, why leaning into your strengths matters more than vague dreams + why having a plan beats just following a dream.

And of course—the importance of double checking your vendor costs – giving up your voice at a crucial moment, is not good business.

This is a Classics episode where we take a story that definitely isn't a business book + see what lessons we can learn anyway. Look for more shows in this series.

Book discussed in this episode:

The Little Mermaid - Hans Christian Andersen

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.