Ever been irked by someone you barely know asking for a huge favor while offering nothing back?

Michael Roderick returns to talk about how this happens - and the hidden danger lurking in one seemingly innocent phrase - "How can I help you?" As a business coach who specializes in messaging, access, and referability, Michael's seen this common opener seriously backfire.

We discuss the nuances of reciprocity, the emotional residue left by disproportionate asks, and how to navigate the delicate balance of giving and receiving in professional relationships.

Part of the Unpopular Opinion strand - where we tackle controversial takes.

Book mentioned in this episode:

Influence - Robert Cialdini

Michael’s LinkedIn: here

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list