Tamsen Webster's back with us today to discuss her second book, Say What They Can't Unhear.

It’s the follow up to the fabulous, Find Your Red Thread which was all about making complex ideas understandable. The new book is about how to make those ideas stick.

We discuss why conventional sales tactics often trigger "reactance" - that feeling when you recognize someone's trying to persuade you + just dig in your heels instead.

For anyone wanting messaging that creates lasting change rather than just momentary action, this episode's for you.

Look for more Author Interviews – there’s lots of brilliant business book writers sharing their game-changing ideas.

Books discussed in this episode:

Find Your Red Thread - Tamsen Webster

Say What They Can't Unhear: Nine Principles of Lasting Change - Tamsen Webster

Tamsen's Website: messagedesigninstitute.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list