We know it’s vital to understand our clients as much as possible. Yet doing research can be difficult + expensive.

Fortunately Kathryn McGarvey’s back in the studio today – she’s founder of Nosy HQ which specializes in just this kind of research. Plus she’s a seasoned marketer with over 20 years of experience, so understands the business landscape well.

We discuss how actually listening to your customers can transform your marketing strategy + why it’s essential to separate your personal feelings from the feedback you receive.

Look for more shows in this Book Huddle strand where we have experts share their favorite books. And check out Kathryn’s earlier appearance in the classics strand where we discussed Rumpelstiltskin – it’s one of our best.

Books discussed in this episode:

Deploy Empathy - Michelle Hansen

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list