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Why a Brewery Put Bitcoin on Its Balance Sheet

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Manage episode 503201259 series 3303003
Content provided by Jordan Walker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan Walker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.

Follow James + Brulo:Website: ⁠https://www.brulobeer.com/

CrowdCube: https://www.crowdcube.com/early-access/brulobeer/

00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/

💡 Got an idea for the podcast or feedback? Email:⁠⁠⁠⁠⁠⁠⁠⁠ [email protected]📬 Read our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://newsletter.bitcoincollective.co/All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 503201259 series 3303003
Content provided by Jordan Walker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan Walker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.

Follow James + Brulo:Website: ⁠https://www.brulobeer.com/

CrowdCube: https://www.crowdcube.com/early-access/brulobeer/

00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/JayW132⁠💼 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-walker-293955106/

💡 Got an idea for the podcast or feedback? Email:⁠⁠⁠⁠⁠⁠⁠⁠ [email protected]📬 Read our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://newsletter.bitcoincollective.co/All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery

  continue reading

200 episodes

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