Online shopping has become a nightmare of drop-shipped trash, censorship, and endless scrolling through sponsored junk. In this episode, Brandon Karpeles sits down with Eric FJ, founder of Conduit and a key builder in the decentralized marketplace movement on Nostr.

Eric explains why the "Legacy" models of Amazon and Shopify are failing consumers and merchants alike, and how NIP-99 is building a permissionless, high-quality alternative. He breaks down:

• What NIP-99 is and how it acts as "Craigslist with superpowers"
• Why Amazon is a "honeypot" for censorship and low-quality goods
• The concept of "Skin in the Game" for shoppers and why returns culture is unsustainable
• How Conduit and other marketplaces (Plebeian, Shopstr) are achieving interoperability
• Why he refuses to launch products before they are "real"
• The "High Velocity Trash Economy" vs. high-quality sovereign goods (feat. Oshi Butter & Soap Miner)
• Why Nostr provides the social layer that Bitcoin was missing
• The "Judo Strategy": How to align with anti-monopolists and environmentalists instead of just "burning it all down"
• The massive challenge of decentralized logistics and shipping
• Why "Zombie Companies" like OpenAI are being kept alive by the money printer

This episode is a blueprint for how we move from passive consumerism to active, sovereign trade—and why buying better products is the ultimate red pill.

Connect with Eric & ConduitConduit: https://conduit.marketEric on Nostr: [Check Conduit.market for pubkey]

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Connect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnon

Connect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX