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Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

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Manage episode 451122878 series 2977388
Content provided by The Current. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Current or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.

Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers.

__________

The Current is owned and operated by The Trade Desk Inc.

  continue reading

123 episodes

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iconShare
 
Manage episode 451122878 series 2977388
Content provided by The Current. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Current or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.

Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers.

__________

The Current is owned and operated by The Trade Desk Inc.

  continue reading

123 episodes

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